Media Planner Brand Strategy

Company Description About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. In the media space this is delivered through three global leadership brands - Carat, dentsu X and iProspect.

As part of the role, you will need to have ability to determine where, when and how often advertising should run, in order to maximize performance and ROI. Determining the best combination of media, using tools & data to effectively reach the target audience(s) and achieve the clients’ objectives.

Job Description :

• A Planning manager must develop campaign strategies, including audiences, campaign funnel and selections, automation, testing and control. Should have ability to set priorities, focus energy and resources, strengthen operations, ensure that stakeholders are working toward common goals, and establish agreement around intended outcomes/results; to build a strategic plan and implement through detailed tactics to reach organizational goals.
• Should have Analytical Thinking and be able to identify and define problems, extract key information from data and develop workable solutions for the problems identified to test and verify the cause of the problem and develop solutions to resolve the problems identified.
• Should demonstrate the ability to story tell and report on data and insights gathered from different sources and create reports and actions targeted for different audiences/brands.
• Must understand and implement cost-effective client delivery and operations of our solutions.
• A Planning Manager should have the ability to craft customer-journey-centric strategic narratives that are grounded in cross-discipline insights, focused on business outcomes, and enable innovative "integrated-by-design" solutions development across the portfolio of dentsu offerings.
• Translate client business questions into KPI selection and measurement for reporting and strategy recommendations.

Qualifications :

• Bachelor's Degree, concentration in Advertising, Marketing, Business Administration, or Communications preferred.
• 2 to 4 years of Marketing / Media or Communication experience with progressive levels of responsibility.
• Demonstrated business acumen and a track record of success in the marketing services profession.
• Strategic thinker, seeing the bigger picture, with ability to analyze everything and think critically when solving problems to come up with unconventional solutions.
• Strong capabilities in building customized strategic rationales’ frameworks + storytelling adapted to client needs or market opportunities. Experience on effective presentations’ conception + guidelines.
• Ability to build great relationships with colleagues, clients, vendors, and other relevant stakeholders.

We do not sponsor work visa.

For those who don’t have Portuguese documents (NIF and NISS), we suggest you to search for more information at local country Social Security entities, as well as on SEF (Serviços Estrangeiros e Fronteiras), for possible roles in Merkle Portugal.

Additional Information Benefits & Perks :

• Agile work environment
• 22 days of holidays + 3 wellness days
• Birthday day off
• Healthcare insurance for you

Inclusion & Diversity

• We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community’s race and gender equality campaigns. We are happy to discuss all flexible and agile approaches to working for all our roles - we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly._
• If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you._