Activation Specialist

  • Lisboa
  • Groupm

About us : GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, EssenceMediacom and Wavemaker, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in agencies’ business strategies, product and services development, trading, content creation, digital, finance, proprietary tool development and other business-critical capabilities.

GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people by making advertising work better for all.

Discover more about GroupM at

Job Overview : As an Activation Specialist, you will be responsible for ensuring the setup, optimization, and reporting of biddable campaigns, as well as planning and purchasing non-programmatic media. You will work in partnership with Digital Managers to create, manage, and optimize digital media campaigns on various platforms.

Responsibilities : Create, manage and optimize digital media campaigns on various platforms (Google Ads, Facebook Ads, Instagram Ads).

  • Plan and purchase non-programmatic media (National Publishers, Criteo, RTB, etc.).
  • Monitor, evaluate, and report campaign results.
  • Stay current with industry news and opportunities.
  • Handle billing processes related to digital media campaigns.

Requirements :

  • 2 or more years of experience in advertising platforms and analytics (preferred).
  • Bachelor’s degree in Marketing, Advertising, Management, or similar fields.
  • Certifications in Digital Marketing and relevant advertising platforms (nice to have).
  • Strong communication, organization, and analytical skills.
  • Ability to prioritize tasks and work in a fast-paced environment.
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